“Phil is an excellent copywriter. He’s worked for us across all of our blended and single malt brands. Without his writing it would have been a good deal harder to bring our brand assets to fruition.”
Over the years I’ve been lucky to become very familiar with the Dewar’s story. My copy for the company has featured in everything from product packs to marketing postcards, but working on The Wee Book, their ‘brand bible’, was a real highlight.